Description
The Retail Marketplace Profile is a detailed report that identifies the types of businesses that are likely to be successful in your community. Using this data, economic developers can target these specific types of retail businesses and have a more efficient and effective approach to their marketing efforts.
Within each retail category, the total amount spent on goods in a specific category by residents in the community, compared to the total amount sold of the same goods within the community. If the amount spent by residents is greater than the amount sold in the community, people are leaving your community to purchase goods elsewhere. More leakage means that there is greater demand for that product, and filling that gap could be a success story. As an Economic Developer, you can sell that story to prospective targeted businesses.
The following informatio9n is contained in the Retail Marketplace Profile:
